Female Entrepreneurs

The Secrets of Their Success

The comparative numbers between male- and female-led start-ups are stark. Ninety-one per cent of venture capital money continues to fund businesses founded solely by men, with only one per cent of venture capital money invested in businesses founded solely by women. Yet being a female entrepreneur is not the preserve of Wonder Woman. It’s for every woman who wants to make it happen.

Female Entrepreneurs: The Secrets of Their Success encourages every woman who has dreamt of being an entrepreneur but hasn’t yet taken the leap to take the first steps towards realising her dreams – as well as encouraging every woman who has not yet thought about running her own business to consider it. Additionally, it encourages governments and the corporate world to recognise and embrace the huge value that female entrepreneurs bring to society and the economy.

John Smythe and Ruth Saunders reveal the secrets of the success of fifty-two female entrepreneurs. They outline wisdom and insights to inspire budding entrepreneurs to take the leap and offer practical advice on what to think about when setting your business up for success as well as when considering whether to scale. They also provide top tips on how to play to women’s inherent strengths and avoid the weaknesses women face – as well as how to stay sane and enjoy the journey. This practical, unique guide provides the encouragement, support and motivation any aspiring female entrepreneur could need to make those first steps towards the realisation of their ambitions.

John Smythe and Ruth Saunders are both entrepreneurs themselves and regularly advise start-ups on how to launch and scale up for growth.

Velvet Revolution at Work

The Velvet Revolution at Work

The Rise of Employee Engagement, the Fall of Command and Control

Chief Engagement Officer

The CEO Chief Engagement Officer

Turning Hierarchy Upside Down to Drive Performance

Corporate Reputation

Managing the New Strategic Asset


Effective Employee Engagement

Research book 1


Leader and Employee Engagement

Research book 2


Whats is all about?

Example client workshop module 1


What is it and is it relevant to you?

Client workshop example module 2


What is it and is it relevant to you?

Client workshop example module 3


Engage for Change


A Velvet Revolution for employee communication

Simply Summit 26.04.12


Engaging hearts & minds

United Nations 29.11.12 BXL on 28.11.12


Employee Engagement

Performance factor or fad? Vienna HR conference V2 15.09.13