Vision, Values and Strengths

We strongly believe people engage themselves when leaders set a supportive, demanding, culture. We are simply the architects for our clients, using their own people to front engagement that in turn drives strategy and change. Our vision is to make the world of work more engaging and productive, by helping business leaders and their employees create a culture of distributed leadership, liberating people to be the best that they can be.

Our Values:


To challenge in the best interests of our clients.


Unrelenting focus on delivering excellence through creativity, innovation and quality.


Outstanding generosity, loyalty and dedication to client service.


To succeed through continual growth and learning.

We are proud of our differentiation and key strengths:

Engage for Change was founded in 2004

Engage for Change was founded in 2004 by John Smythe and Jerome Reback – Jerome contributed greatly to the Engage for Change pantheon of experience and participates in client projects along with other distinguished associates.

Previously in 1989 John and Jerome, along with Colette Dorward, co-founded SmytheDorwardLambert, a path finder consultancy in internal/change and leader communication.

John’s credentials include facilitation at all levels, designing signature creative interventions, and coaching/advising internal teams and individuals.

He is a collegiate member of multi-disciplinary advisor teams, a seasoned and insightful speaker, and a sometimes future thinker in the industry.

He has published three books; The Velvet Revolution at Work; The Rise of Employee Engagement, The Fall of Command and Control (2013), The CEO; Chief Engagement Officer turning the hierarchy upside down to drive performance (2007), and Corporate Reputation; Managing the New Strategic Asset (1989 with Colette Dorward and Jerome Reback). A fourth on creative dynamics that enable people to shift from incremental to breakthrough thinking is at an early stage, again with Gower Ashgate as publisher.

John divides his time between London and the UK’s South Downs national park and travels regularly for client projects – he has worked on client projects across Europe, North and South America, the Middle East, Asia Pacific, Africa and Scandinavia.

Currently John chairs Engage for Success’s Social Media sub group. Engage for Success is the UK government’s inquiry into how effective employee engagement can drive business performance – see