Engage for Change              

What business agenda do you need to engage people in?

Too many institutions start with a vague intent to improve engagement usually based on survey results rather than to drive a specific business agenda. The most successful engagement starts with the identification of a clear business agenda.

Use the next diagram to identify what business agendas need addressing using modern approaches to employee engagement will help:

Refining existing operational model Bigger ticket change
  • Cost reduction.
  • Efficiency.
  • Customer service.
  • Operational improvements.
  • Product improvement.
  • Innovation.
  • Post-merger integration.
  • Major strategy change.
  • Re-positioning and rebranding.
  • Transformation and cultural shift.

The key message is that employee engagement should be seen as a core approach for management to help address all these situations rather than something which gets some attention at the time of an occasional survey, resulting in score chasing but little real change.

As one CEO put it to us: “employee engagement is a philosophy of leadership first; a set of approaches and tools second”.

Downloads

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Including: John Smythe’s presentation to CIPR on 17 February 2010 at the offices of GAM

Material used at Engage for Change’s financial services seminar on engaging for recovery, held at the Groucho club on 17 February 2010

News

Books & Publications

Future publication:

Engaging people to drive performance

Do you have a great case for John's next book on engagement?