1. Purpose, vision, strategy, values & brand
These are the gateway challenges to creating a high-performance culture in which people engage themselves to help leaders drive performance. They need to be clear and attractive to people. The critical tests that will indicate that the foundations are in place in the engaging organisation follow below.
Purpose, vision, strategy, values and brand should at face value be:
- Differentiated.
- Coherent and integrated (across the business).
- Shared.
- Visible, tangible, specific.
- Fresh.
- Relevant to all stakeholders.
Our consulting offer: If this is the start point, we can help by working with individual leaders who want to check whether their organisation meets the tests as an independent sounding board. We can help individual leaders design and facilitate the process by which other levels of leadership and other groups of employees and associates then get involved including the design of wide- ranging face-to-face or digital engagement experiences to syndicate this thinking.

