5. Transforming communication
An organisation’s communication should be a model and a visible sign of the engaging organisation. The tests are:
- Internal demographics are known and activity matched to audiences. By demographics, in addition to segmentation, we also mean preferences for information receipt, feedback, interaction and dialogue.
- Channels drive engagement (not noise levels).
- Corporate & business unit communication are co-ordinated.
- Internal & external communications are co-ordinated and complementary.
Our consulting offer:
- Fast reviews of communication using the above tests.
- Mapping demographics using profiling techniques.
- Channel refreshment.
- Digital strategies.
- Campaigns.
