Engage for Change              

Zurich Financial Services

A vision process to help drive transformation

Many organisations develop a vision as a way to unite behind a common purpose, to focus effort on transformational activities and to provide a market position which differentiates its brand from competitors. Zurich Financial Services embarked on its journey several years ago and the Group’s recovery was recorded in the media.

A key part of that recovery was the transformation of the Group’s Finance function, finding the right balance between top-down change to drive momentum, and bottom-up involvement to create a culture in which the ideas and enthusiasm of front-line staff were engaged to implement and sustain necessary process-change.

The executive team running Finance, headed by Group Finance Director Patrick O’Sullivan, engaged all staff to deliver the vision. The objectives of the process were to build a one-team approach across the worldwide function and to generate energy behind three key shifts essential to the transformation of the function: manual to automation, complex to simple, and transactional to analytical.

Engage for change helped to engineer the engagement approach, facilitated key executive meetings to help the top team develop a shared and consistent programme and provided coaching support to individual executives to help frame broader staff engagement at a more local level.

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Press

Financial Times 'Share the Power'

John Smythe is featured in Stefan Stern's article of the 23rd March 2010.

Downloads

Click here for the downloads page

Including: John Smythe’s presentation to CIPR on 17 February 2010 at the offices of GAM

Material used at Engage for Change’s financial services seminar on engaging for recovery, held at the Groucho club on 17 February 2010

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Books & Publications

Future publication:

Engaging people to drive performance

Do you have a great case for John's next book on engagement?