Vodafone
At Vodafone, we helped to highlight where traditional employee surveys were not best serving the development of a clear understanding of the factors driving engagement and thus the areas to focus on in order to stimulate greater discretionary effort throughout the organisation.
We created an alternative measurement approach, which first required a clear definition of the meaning of engagement and a delineation of the factors it can impact. This was then related to corporate communication efforts to help communicators understand their role and impact in driving further engagement and ultimately was designed to be used as a tool to encourage managers to create more opportunities for engaging those they work with.
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