Engage for Change              

Major high street retailer

During the turnaround of this well-known retail group, a fresh approach to its internal communication was as much on the agenda as anything else to revitalise energy and drive throughout the organisation.

Running a short series of communication and engagement workshops for the Group internal communication team, Engage for Change helped to explore options and required competences to engage, enthuse, educate and promote throughout the organisation. Both traditional and more creative communication methods were under the spotlight as well as more specifically-designed staff engagement opportunities.

With ever-growing confidence resulting from greater clarity of aspiration and a shared realisation of opportunity, the internal team began to look beyond the day-to-day and take a more active role in supporting the on-going transformation of the business.

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Press

Financial Times 'Share the Power'

John Smythe is featured in Stefan Stern's article of the 23rd March 2010.

Downloads

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Including: John Smythe’s presentation to CIPR on 17 February 2010 at the offices of GAM

Material used at Engage for Change’s financial services seminar on engaging for recovery, held at the Groucho club on 17 February 2010

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Books & Publications

Future publication:

Engaging people to drive performance

Do you have a great case for John's next book on engagement?