ABN AMRO
Helping ABN AMRO connect its communication community
In large corporations finding the right balance between global and local approaches is a challenge. In most the pendulum rocks back and forth between consistency and laissez faire.
When Robin Boon took the top job in Group communication in ABN AMRO he had a clear challenge to bring the worldwide teams of communicators together to identify and deliver more shared approaches to communication. In the first instance that meant bringing the heads of communication together and agreeing a platform of initiatives and programmes which would raise the visibility of the ABN AMRO brand.
Over time they would herald a more integrated approach to corporate communication across a matrix stretching over regions and global products.
We advised Robin and Sabine Jaccaud in the design and facilitation of some of the sessions, John flying at short notice to Sao Paulo for one of the sessions.
Since then, a new structure for the communication function has been implemented, which relies on an increased level of interdependence across this matrix.
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