Our new UK wide research validates that well governed inclusion in decision making is the primary driver of engagement
Venue: The Groucho Club, 45 Dean Street, Soho, London W1
When: Thursday 10th June 2010
A breakfast and a follow on two hour ‘deeper dive’ session.
YouGov, commissioned by Engage for Change, have just completed a second wave of UKPLC research into the links between ‘the right kind’ of engagement, financial performance and successful change. The first wave was done just as the crunch was biting in late 2008. It showed irrefutable linkage between ‘the right kind’ of engagement and business performance and successful change.
We commissioned this second wave to:
- Assess what impact the crunch has had on engagement. We expected to see a knee jerk reversion to command and control. We were pleasantly surprised to find that the reverse is the case; UK workers and leaders are saying loud and clear that if you want to hike performance and manage change successfully there has to be a clear shift from old style command and control leadership to a much more inclusive approach to engagement.
- Test the validity of our engagement capabilities skill set which leaders, managers and supervisors need to practice in order to engage their people in the right way. Again the evidence is compelling that those who do practice these capabilities are much more effective at engaging their people and enjoy better business performance than those stuck in command and control.
The headline results of our research across UKPLC include:
- Increased evidence for our contention that well governed ‘power sharing’ is the primary driver of engagement
- However there is still confusion between communication & engagement; they are complementary but not the same
- There is a substantial performance improvement for those who engage with this approach
- Engagement is primarily brought about by leader engagement capabilities – the research clearly validates our capability & skills set
- Few organizations are exploiting the benefits of effective engagement; there is great scope to build competitive advantage
- Investment in engagement is rising
- There are generational differences in levels of engagement
- The Large FTSE and public sector organisations are less effective at engaging their people than smaller businesses & charities.
Joining us will be Dr Michael Wagstaff & Tasha Satara from YouGov who will present our findings. We will provide commentary on the significance for organizations and point the direction for this vital business topic.


