How the CEO of Aviva engaged 46,000 global staff in becoming one Aviva
Venue: The Groucho Club, 45 Dean Street, Soho, London W1
When: Tuesday 7th September 2010
The Aviva journey began in 2007 when the new CEO laid out his vision to create ‘One Aviva’ – to realise their potential as a global company. Overcoming a 300 year history of autonomous working, they set about to create a more unified and collaborative way of working and engaging the organisation in the ‘One Aviva’ story. As part of that journey they rebranded in the UK from Norwich Union to Aviva and introduced a new brand promise across the whole of Aviva.
