Enterprise Social Media Research
Early Results Suggest a Mixed Score Card
Engage for Change, Glass Digital Media, Carlo communications (Sydney) and Simply are researching the influence of enterprise social media on behaviour/working relationships and business performance. And where possible to cite generational and regional differences in different parts of the world.
Whilst there is plenty of research into the use of personal social media outside work, there is a sparsity inside work.
Very early results suggest that it provides benefits for those that participate including
- Being able to access experts and senior people that old style hierarchies make invisible and hard to reach, physically and psychologically
- By using the tools available people say that they can let the ‘robots’ do repetitive work leaving them time for more creative work
- Providing global access to content and people almost instantly enabling collaborative problem solving
- Freedom to work with much less supervision
There are some buts emerging:
- In contrast to the above benefits Enterprise Social Media is seen by some to be just another task to be ticked off
- If there is no induction into the tools available people feel excluded where, for example, key content/discussions are confined to platforms that may only have a minority sign up
- The presumption that collaboration improves outcomes is questioned because of doubt that the ‘right’ people are signed up and participating
- There are also repeated reports of feeling unsafe to participate because there are inadequate protocols, and stories of people being censored for their views
- Some report that there seems to be little governance with tools and platforms popping up with little apparent co-ordination or plan. Though others argue the opposite; that governance is shorthand for a resumption of command and control and that a laissez faire environment simulates the creativity just like the internet
- There’s also a strand that suggests that people come to presume that all communication and relationships have to be conducted electronically where the loser is tone and sensitivity
We have between 15 – 20 organisations participating so far. We need more here and internationally.
Contact firstname.lastname@example.org to get the brief.
There’s no cost involved.